Sports nutrition company Cizzle Brands (CBOE: CZZL) has launched the premium Spoken Nutrition nutraceutical line of products targeting college and professional athletes across North America, as well as those health-conscious people who want access to the products that elite athletes use.
Purchase orders have already been secured from multiple Major League Baseball teams
for use of the supplements during training which leads into the 2025 regular baseball season.
In December, Cizzle began a soft launch of the Spoken Nutrition product line through introductions to professional team coaches, strength trainers, consultants, advisors and dieticians.
It included a one-hour presentation to the majority of MLB strength coaches after which many of the teams placed early orders.
Trusted partner
Cizzle chief executive officer John Celenza said the orders would help position Spoken Nutrition as a trusted partner for athletes who are dedicated to reaching their full health and athletic potential.
“Supplements used by the world’s top athletes are not typically known by name to the general public, as they tend to be niche products which are usually sold through specialty distributors within the industry,” he said.
“By contrast, we are making Spoken Nutrition supplements available to athletes at all levels as well as their coaches and trainers.”
Combined experience
The team that formulated Spoken’s line of supplements has more than 100 years of combined experience in training top athletes and providing nutritional advice, giving them the know-how to strategically introduce new products to the decision-makers who place the orders on behalf of teams.
“[Spoken] is not just another supplement line — it is a brand built on science and a deep understanding of the complexities of nutritional physiology and performance, as well as the practicality of the daily training environment,” added Dana Liis, Performance Nutrition Consultant to the Golden State Warrior.
All Spoken Nutrition products have received the Certified for Sport designation by the public health and safety organisation NSF, confirming that they do not contain substances banned by many major athletic organisations.
Supplement market size
Research shows that in 2021, the global market size for dietary supplements grew from US$82 billion to US$149.5 billion against a forecast compound annual growth rate of 8.9% which is expected to push the market’s value to US$308 billion by 2028.
Labelling accuracy of sports supplements remains an issue, with a 2023 study by the
University of Mississippi showing that nearly 90% of all supplements on the market are inaccurately labelled.
Mr Celenza said the NSF certification would offer peace of mind to consumers that all Spoken Nutrition products were packaged and labelled correctly.