Leading Canadian sports nutrition company Cizzle Brands Corporation (CBOE: CZZL, OTCQB: CZZLF, Frankfurt: 8YF) has expanded its business growth strategy with the release of its four ready-to-drink (RTD) flavours of CWENCH Hydration through multiple new outlets.
The flavours are now available through major regional grocery chains Calgary Co-op and Freson Bros in the Canadian province of Alberta.
The new placement adds to Cizzle Brands’ presence in Western Canada and follows the company’s recent announcement that Kelowna-based gas station chain Canco Petroleum had begun carrying the full CWENCH Hydration beverage lineup.
Building market presence
“Step by step, we are strategically building out a market presence for CWENCH Hydration across North America,” founder and chief executive officer John Celenza said.
“We are excited to be working with Calgary Co-op and Freson Bros as we continue commercialising the CWENCH Hydration brand across Canada.”
“CWENCH Hydration keeps growing its market share in Western Canada and we plan to maintain this momentum with the addition of these two grocery chains in Alberta.”
“Community grocers such as Calgary Co-op and Freson Bros are important pillars of this strategy as we continue to gain market acceptance.”
Key locations
Founded in 1955 as a butcher shop before expanding into full-scale grocery retail, Freson Bros employs more than 1,000 people at 16 locations across key Alberta markets including Edmonton, Grande Prairie and Peace River.
The chain will also carry 10-count packs of CWENCH Hydration Mix packets in all four flavours.
Calgary Co-op is a 440,000-member retail co-operative that offers a full range of grocery products, as well as pharmacy and fuel services at select locations.
Prime positioning
Cizzle Brands revealed earlier this month that Canadian grocery store Fortinos had started selling CWENCH Hydration in its Nature’s Treasure department.
Fortinos is part of the Loblaw Group of Companies, a Canadian grocery and retail giant with 90% of Canadians living within 10 kilometres of one of its more than 2,400 locations.
Both CWENCH Hydration Mix formats, in all four CWENCH Hydration flavours, are now being carried by Fortinos.